Where is the way out for the development of domestic stage lighting industry
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Author:energy-100
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Published time: 2014-09-30
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According to data, if all Chinese households replace incandescent lamps with energy-saving ones, the total annual electricity saving for household lighting alone would be close to the annual electricity generating capacity of the Three Gorges Reservoir. Despite such a good energy-saving effect, the majority of newly built residential users still choose energy-saving lamps, and the old residential users who still use incandescent lamps are reluctant to give them up due to the high cost of circuit renovation and cumbersome process.
Stage lighting is an important part of the composition of performance space. It is an artistic creation that carries out all-round visual lighting design for the characters and the specific scenes required according to the development of the plot, and aims to reproduce the design intention to the audience in the form of visual images. We should consider the spatial modeling of characters and plots comprehensively and systematically, strictly follow the modeling rules, and make good use of modeling methods.
The prospect of future stage lighting systems is very exciting. After the appearance of incandescent lamp, the technical transformation of stage lighting system began with the appearance of ellipsoid reflector (Leko) lamps in the 1930s. In the 1960s, the development of stage lighting systems changed radically with the advent of the SCR dimmer. Automated lamps and computer lamps, first introduced in the 1970s, are revolutionizing stage lighting technology.
Computer software for stage lighting design will continue to evolve, eventually allowing the designer to take control of his "visual" technique in a fully artistic "interactive" way. Today's lighting software provides designers with only design, drawing and paperwork assistance. Future stage lighting software will be able to use "haptic screens" and "voice recognition" functions. The intelligent control of stage lighting system has begun to appear.
However, looking at the domestic market, it is common to hear salespeople and customers say: "We are using imported XX......" Why is the domestic stage lighting relatively backward in people's eyes?
Reason analysis
1. Backwardness in concept
The backward concept involves many aspects. In the manufacturer side, some people think lamps and lanterns science and technology content is low, a look will, need not invest force to develop as long as imitation goes; Some people think that high-end products have no market, development investment, high risk; There are the implementation of standards of the concept of weak, to the technical standards and norms to turn a blind eye; Even low legal concept, shoddy, fake and shoddy. From the point of view of users, some theater leaders think that as long as the lighting can cope with the performance, it is not willing to invest more money to update equipment or buy high-end lamps. Some theater managers reject high maintenance requirements, the use of complex high-performance lamps and lanterns, light leakage or not do not care, only satisfied with the performance does not go wrong, less light bulb; There are a few lighting personnel used to the old lamps and lanterns are reluctant to accept new things, new products.
2. Weak design strength
The number of design personnel of some lamps and lanterns manufacturer is little, even do not have, the professional level of personnel is low, often ask people temporarily when developing new products. Although may be invited to the real lamps and lanterns experts, but they do not understand the stage, do not understand the function of this lamps and lanterns in the stage, may not be able to design a welcome lamps and lanterns for the stage. In addition, after the development of the product left, unable to improve and upgrade the product.
3. Insufficient investment in the development of lamps and lanterns and lack of technical reserves
In recent years, some of China's forward-looking manufacturers have begun to invest heavily in the development of some new products, but for such a vast country as China, it is far from enough. Short-sighted behavior, driven by economic interests, is common, and the willingness to invest heavily and build up technical reserves is rare.
4. Low-end market impact
At present, many troupes and theatres are in financial straits, especially the small and medium-sized troupes and prefecture-level theatres. So there is still a wide market for cheap, low-performing products. As manufacturers scramble for the lower end of the market, a price war is inevitable. The cost of the product can be saved by no means five per cent, a little thin material, a little short wire, a little less process, the quality of the product is so little by little to be destroyed. High-end products such as Yang Chunxuehe is very few, do not please, coupled with their own ability is not enough, in the low-end market is also comfortable.
5, the manufacturer enterprise management level is not high
Most of the domestic lamps and lanterns factories are small enterprises, among which there are many private enterprises. Although a few through the ISO9000 and other international certification, but the manual workshop type of production and family-type management is still a lot of, the lack of modern enterprise system construction.
6, the impact of foreign advanced products
The entry of foreign advanced lamps and lanterns has not only brought new technology and new ideas to the Chinese people, but also impacted the domestic market. At present, high-end products can be said to dominate the world, the construction of many large theaters in the past two years, as long as the economic conditions permit, all use imported lamps and lanterns. A few domestic manufacturers are unable to compete with foreign brands, they can only abandon the development of high-end products, which brings certain negative effects to the development of home-made lamps and lanterns.
Offer advice
Faced with the current situation, what actions should businesses take?
1. Update your ideas
Idea is the most important key point. Only a new concept can have a new look and a clear direction. The renewal of the concept is multi-directional, which is the same as the reason analysis of the gap mentioned above.
2. Master the development trends and cutting-edge technologies of lamps and lanterns on the world stage
In the open market economy and information technology developed today, it is not difficult to understand the development trends and frontier, the key is to do a person of heart, browsing the Internet may be one of the best means, can not be closed, otherwise it will be ruthlessly eliminated. If you have the conditions, you can join the organization such as ESTA and integrate yourself into the international industry, so that you can not only understand the development trends early, but also participate in the standard formulation and other work, so as to master the initiative in technology.
3. Strictly implement relevant standards and implement domestic and international certification of products
At present, the relevant standards for stage lamps are mainly safety standards. GB7000.1-1996 "General Safety Requirements and Tests for Luminaires" and GB7000.15-2000 "Safety Requirements for Luminaires for Stage Lighting, Television, Film and Photography (Indoor and Outdoor)" are equivalent or equivalent to the corresponding standards of the International Electrotechnical Commission. Enforcing these standards will help our products to conform to international standards. China's 3C certification is the mandatory certification of product safety, the first batch of compulsory certification included in the 19 categories of 132 products, although not including stage lamps and lanterns, but manufacturers should take precautions. Safety attestation is the general trend, foreign products are UL, CE, TUV attestation, as domestic lamps and lanterns want to enter the international market, these a few passes are essential. Prospective lighting manufacturers can start from domestic certification and gradually achieve international certification. At present, the domestic products not included in the 3C certification can be implemented CQC voluntary certification, China Quality Certification Center (CQC) has released the "electrical class voluntary certification items
4. Strengthen industry management and coordination, and give play to the role of industry associations (academies)
Under the market economy, the original scientific research system no longer exists, and the functions of government agencies such as the Department of Education and Science of the Ministry of Culture and the Department of Education and Science of the Cultural Departments and Bureaux of the provinces and cities have changed, while the China Association for Artistic Performance Materials can play its management and coordinating role, including the formulation of relevant standards and norms. Organizations such as the famous ESTA(Association for Entertainment Services and Technology) and USITT(American Institute of Theater Technology) have great influence in the industry, and have played a significant role in the development of stage technology and products, the famous DMX512 lighting control protocol and the latest ACN network control protocol are from these organizations.
5. Cultivate the domestic market and explore the international market
Good products need mature market support. The market needs to be cultivated, and a good market will produce more and better products. Exploit the international market, blend into the world economy spring tide, can improve the product grade more.